A partnership with a professional football club can be beneficial for companies for several reasons. Perhaps the most interesting one is the enormous exposure that clubs can create for companies for a target group that is emotionally invested in the product. After its return to the Eredivisie in 2018, Fortuna Sittard once again became an ideal partner for companies to create both regional and national publicity. The ways in which this can be achieved for a company is described below in the various sections.